I've spent three decades helping small and medium businesses see what's actually happening in their numbers. The tools have changed dramatically — the goal hasn't.
Most technology consultants lead with tools. I lead with the business problem. After 30+ years working with small and medium businesses across industries — including running a 55-person IT consulting firm — I've learned that the software is never the hard part. Knowing what you actually need it to tell you is.
That perspective is why every engagement starts with a Visibility Snapshot, not a project scope. Before anything gets built, I want to understand your business model, where the money's actually moving, and what decision you're trying to make better. The technology serves that — not the other way around.
Today, AI-directed development means I can build in days what used to take months. That's a real shift for small and medium businesses who couldn't previously justify the cost of custom systems. I build here in Sonoma County, for businesses like yours.
"The software is never the hard part. Knowing what you actually need it to tell you is."
Vibe Development means directing AI to write the code, rather than writing it manually. It's not a shortcut — it's a fundamental change in how fast and affordably custom systems can be built. It's also the only reason this kind of work makes financial sense for a $1M to $10M business at all.
Every technical decision is made in service of a specific business outcome. I don't build technology for its own sake.
We solve the highest-leverage blind spot first. It protects your budget, proves the value, and earns the right to do more.
No jargon, no unnecessary complexity. You'll always know exactly what's being built, why, and what to expect.
I'm available for in-person meetings in Sonoma County. Some conversations are better face-to-face.